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Nov. 25 is Small Business Saturday

November 22, 2017
Fort Myers Beach Bulletin, Fort Myers Beach Observer

Black Friday is the deals-crazy shopping day after Thanksgiving.

But Small Business Saturday celebrates mom-and-pop, locally owned shops - many of which call Fort Myers Beach home.

The Small Business Saturday initiative was launched by American Express in 2010 as a marketing campaign to boost support for local business during the economic downturn. The day was also endorsed by the U.S. Senate in 2011. It's a day designed to gear consumers' brains toward finding the things they need at their neighbor-owned stores rather than automatically going to a "big box" store.



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